One year ago today, I published my first book, It’s Not You: 27 (Wrong) Reasons You’re Single.
The book is based on a Modern Love column I published in 2011 about meeting my husband at 39, after spending the previous twenty years wondering what was “wrong” with me that I couldn’t find a partner (and which I recently learned is of the most popular Modern Loves in the column’s ten-year history). In the book, I take on all of the annoying reasons people tell singles they’re alone–from “you’re too needy” to “you’re too independent.”
Before my book came out, I was cranky about the idea of self-promotion–for all the usual reasons; it seemed icky and uncool. Plus, I knew there was a good chance I’d annoy people. But then I heard a smart artist named Ann Rea address this on a podcast. “Too bad,” she said. “You think your local dentist wants to market himself? He wants to be filling teeth. Same with your lawyer. She wants to be working on cases, not advertising herself. This is just what you have to do if you’re a professional.”*
Chastened, I decided to learn as much as I could about how a person can effectively market their own book without being too irritating (though I’ll let others be the judge of that last part). Here’s some of what what I’ve learned.
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